Google is one of the most popular advertising platforms, which is used by marketers all over the world. Not many people know that today advertising on Google for free is also possible. It is beneficial for any type of business whether you are a big player or a startup owner. Thus, you can save your money and organize an effective advertising campaign to promote your product and make it stand out.

Ways to advertise on Google for free

One of the most popular options, which you can try, is ‘Google My Business’. It is completely free and allows letting people know about your company. Using this platform, you can add the following information:

  • company name
  • address
  • phone number
  • working hours
  • photos
  • reviews, etc.

Thus, you can get on a map and people will be able to find you using in Google on their applications, which are connected with the platform.

Another benefit of ‘Google My Business’ is the opportunity to find exactly your category. As a result, your customers can easily find you. In order to start working with this option, it is necessary to know the following data:

  • Google Account login
  • your physical address (location of your business)
  • phone number
  • business details (whether you deliver services or serve customers at your location).

The users of ‘Google My Business’ will benefit from it taking a higher position in the local search results. Besides, the whole process takes minimum time. After the registration, you should keep to the following strategy:

  • keep your business up to date (do not forget to add photos and other materials about the updates of your business)
  • respond to the customers’ reviews (they might be good or bad but they are public, the way you respond is very important, the time also matters).

The second option offered by Google is AdWords. With the help of it, it is possible to place the adverts on the pages with the relevant search results. On this platform, a PPC advertising model is used, which is one of the most popular among marketers. Thus, you are able to reach a target audience, which is likely to provide higher conversion and buy from you.

AdWords is known for its partnership with other popular platforms. The latest offer their coupons to the AdWords’ users. For example, if you spend $25 on AdWords, you will get a voucher for $100 of credit. Such an option is only available to the new users of AdWords as a one-off deal. Thus, you will be able to create your first advertising campaign on Google almost for free. Do not skip such a wonderful chance to promote your business. Compared to other marketing techniques, it might bring faster results, which is quite efficient while you are waiting for SEO, content or other marketing tools to start working. The key advantage of such an approach is the opportunity to digitally increase brand awareness.

AdWords credits are offered to spend by the following resources:

  • Shopify
  • WordPress
  • Squarespace
  • American Express, etc.

Remember that it is necessary to understand the essence of digital advertising and be experienced in this field in order to make your first Google AdWords campaign effective and profitable.

Steps to start advertising on Google

The procedure is very simple but it is still vital to know how to start. Follow the steps we offer to make it easy for you:

  • Follow the link www.google.com/business. The main ‘Google My Business’ page will appear in front of you.
  • Make a search to make sure your business is not listed yet.
  • Follow the steps offered by Google to add your business to the list. Note that it will be required to verify your business by obtaining a special code.
  • Every user has 30 days for verification of business.

As soon as your business is verified, you can start your free advertising. However, do not forget to read FAQ first.

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